NASCAR Revs Its Metaverse Engines With Zed Run
NASCAR is partnering with Zed Run to release NASCAR-branded digital horses on Zed Run’s racing platform. The two parties are still defining details, including venue and broadcast activations for Zed Run and the potential future appearances of the team, driver, and track IP in Zed Run. Both parts are still determining the distribution or sales plans.
Burberry Drops NFTs In Mythical Games’ Blankos Block Party
Mythical Games launched luxury clothing brand Burberry NFTs at Blankos Block Party blockchain. The new Burberry Blanko is a shark character called “Sharky B,” which has Burberry’s new TB Summer Monogram. Sharky B is an NFT character that can be purchased, upgraded, and sold within the Blankos Block Party Marketplace. The marketplace is still in the beta testing stage.
Megan Thee Stallion Debuts In VR Experience With AmazeVR
AmazeVR, the virtual reality company that brings artists closer to fans through immersive experiences, signed an agreement with artist Megan Thee Stallion. AmazeVR will create a unique immersive experience for Megan Thee Stallion, featuring a theatrical release in selected locations with haptic motion chairs and a music metaverse service available through virtual reality headsets at home. The experience will go public early next year.